Evolv AI

As the Lead Designer for the Evolv AI tool, I leveraged the powerful synergy of AI and human expertise to unlock the best user experience and enhance website performance. Drawing from my extensive experience in the product design industry, my primary focus was on crafting effective UX strategies and design hypotheses. I then put these ideas to the test, utilizing our AI tool for validation.

Once the hypotheses were validated, I harnessed this newfound knowledge to curate a fusion of the most successful elements, culminating in a truly optimized and successful design customized for the user. This approach allowed us to harness the full potential of AI-human collaboration, delivering unparalleled results and shaping the future of user experience optimization.

The human-AI Synergy

As the key driver of product design, my primary responsibility entailed leading all facets of our clients' projects. A strategic approach was pivotal as I meticulously evaluated and identified optimal optimizations for both user experience and user interface. Utilizing Figma, I translated these strategic insights into tangible designs.

The innovative power of the Evolv AI tool came into play as I fed the finalized designs into the system. This enabled real-time performance evaluation against a control (the current website state) and allowed for further analysis across distinct user segments. By personalizing each individual's experience to cater to their unique preferences and behaviors, we aimed to enhance website performance and drive conversion rates.

The seamless integration of AI with human design expertise allowed us to deliver tailored user experiences that resulted in improved website performance and heightened user engagement. With every project, we aspired to elevate the impact of design on our clients' businesses, creating meaningful and delightful experiences for their audiences.